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Keywords: Perceived value
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Journal Articles
Understanding eWOM of Chinese Governments information service: a perceived value-based perspective
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2019) 47 (4): 251–258.
Published: 21 November 2019
... applied on GAM. The authors conduct an innovative empirical study based on perceived value theory, aiming to explore the factors that influence the eWOM of the Chinese Government. Findings Experiments on 502 GAM users show that social identification positively affects perceived value while effort cost...
