...Varun Nayyar Purpose The purpose of the study was to explore the purchase intention of online consumers by proposing and validating a model supported by exhaustive reviews from top-rated journals, where digital technology, consumer privacy, consumer engagement and online advertising were...

...William A. Ellegood; Jason M. Riley Purpose This study aims to understand how informational factors influence online purchase intention when considering secondhand books. Design/methodology/approach A conceptual model linking book condition, description, delivery cost, picture, sellers’ rating...