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Keywords: Research agenda
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Journal Articles
Rajeev Kumar, Preeti Aneja, Ranjana Jadaun, P. B. Narendra Kiran, Neha Saxena, Shubham Saxena, Priyank Kumar Singh, Arun Kant Painoli
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2026) 54 (1): 35–49.
Published: 10 January 2025
..., Characteristics and Methodology) to set a future research agenda. Design/methodology/approach A review was conducted of 179 English papers related to metaverse marketing from 2010 to 2023 from the Scopus and Web of Science core collection after applying relevant filters using the TCCM framework. Findings...
