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Keywords: Social commerce
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Journal Articles
Investigating the determinants of individual’s intention to use social commerce: a stimulus-organism-response (S-O-R) approach
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–19.
Published: 26 December 2025
...Leng Kabian; Ali Vafaei-Zadeh; Haniruzila Hanifah; Davoud Nikbin; Mohammad Reza Kooranifar Purpose The purpose of this study is to investigate the factors that influence the intention to use social commerce platforms. It adopts the stimulus-organism-response (S-O-R) framework to examine...
