... and allow us to propose a tentative conceptual model for their mechanism. When describing the characteristics of the vlogger, all the interviewees mentioned trustworthiness and popularity, whereas originality and information quality were noted for the vlog. These eventually affect the organism and further...

... and symbolic discrepancies enhance the psychological reactance toward online shopping. In addition, trustworthiness moderates the impact of online customers attitude ambivalence on their psychological reactance. Design/methodology/approach The authors conduct an empirical study on online customer cognitive...