... that affect the organism and behavior, highlighting some new consequences (Appendix 2). Afterward, in Study 2, a survey was conducted to empirically test the proposed theoretical framework. Food vlogger Utilitarian value Hedonic value Trustworthiness Popularity Originality Recommendation...

... to find that hedonic value has the greatest impact on users’ life satisfaction, followed by social value and utilitarian value. Perceived risks which including privacy risks, financial risks and functional risks act as a moderating role between perceived value and users’ life satisfaction. Originality...