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Keywords: Visual appeal
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Journal Articles
Investigating the determinants of individual’s intention to use social commerce: a stimulus-organism-response (S-O-R) approach
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–19.
Published: 26 December 2025
... the relationships among interactivity, visual appeal, perceived anthropomorphism, motivation, satisfaction, trust, perceived ease of use ( PEOU ), flow, perceived risk and social commerce usage intention. Design/methodology/approach This study used a survey-based approach to collect data from 300 social media...
