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Keywords: Startups
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Journal Articles
Journal:
Indian Growth and Development Review
Indian Growth and Development Review (2023) 16 (2): 141–157.
Published: 20 April 2023
...Nayanjyoti Goswami; Ashutosh Bishnu Murti; Rohit Dwivedi Purpose This paper aims to examine the factors that lead to the failure of startups in India and proposes a ‘Four Dimensional (4D) Strategic Framework’ to drive success. Design/methodology/approach This study is exploratory and uses...
