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Keywords: TOE framework
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Journal Articles
What hinders AI adoption in MSMEs of India? – Importance and interlinkages between the barriers
Available to Purchase
Journal:
Indian Growth and Development Review
Indian Growth and Development Review (2025) 18 (1): 72–92.
Published: 20 March 2025
... implications The study has theoretical implications, as it corroborates the technology organization environment (TOE) framework in the context of AI automation in MSMEs. This is the first study of this type, to the best of the authors’ knowledge, on MSMEs in India. Factors such as lack of top management...
