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Keywords: Consumer behaviour
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Journal Articles
Journal:
IIMT Journal of Management
IIMT Journal of Management 1–21.
Published: 23 July 2026
.... Consumer behaviour research has been using this framework consistently because it enables a comprehensive synthesis across four significant dimensions: Theory (theoretical foundations), Context (settings and populations studied), Characteristics (key constructs and variables) and Methodology (research...
Journal Articles
Journal:
IIMT Journal of Management
IIMT Journal of Management (2024) 1 (2): 216–241.
Published: 05 September 2024
... Consumer behaviour According to the Sustainable Development Report 2021, one of the most pressing challenges facing the world is the integration of economic growth with environmental sustainability (Sachs et al., 2020). While consumerism plays a pivotal role in a country's economic growth...
