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Keywords: Hospitals
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Journal Articles
Digital signage and its dual role in customer experience: a grounded theory approach in hospital context
Open Access
Journal:
IIMT Journal of Management
IIMT Journal of Management (2026) 3 (1): 74–92.
Published: 26 February 2026
...Sanjna Korpal; Shiksha Kushwah; Komal Jangid Purpose In the modern healthcare environment, delivering a positive customer experience ( CX ) is crucial for patient satisfaction and the overall efficiency of hospital operations. Digital signage ( DS ) has emerged as a powerful tool in this context...
Includes: Supplementary data
