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Keywords: Purchase intention
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Journal Articles
Journal:
IIMT Journal of Management
IIMT Journal of Management 1–21.
Published: 23 July 2026
...Sheetal Tanwar; Kartik Dave Purpose This paper aims to synthesise existing knowledge on anti-consumption behaviour and its impact on consumer purchase intention through a systematic literature review (SLR). Design/methodology/approach By applying the PRISMA (Preferred Reporting Items...
