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Keywords: Revisit intention
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Journal Articles
Journal:
IIMT Journal of Management
IIMT Journal of Management (2026) 3 (1): 39–57.
Published: 03 February 2026
... on the impact of mall entertainment on revisit intention. Design/methodology/approach The study data were collected from 405 respondents from six major shopping malls in Delhi-NCR, India, using a self-administered questionnaire. Partial least squares path modelling was employed to test the hypothesised...
