Strategic responses to institutional pressures, and success in achieving budget targets: A survey at a multinational company

The purpose of this paper is to provide an integrated model to understand and act on the institutionalization process into a company.

Additional to the conceptual development, survey method was applied in a single entity, through a structured questionnaire covering the management group of a multinational company.

High potential to explain why some non‐institutionalized cases happen and the importance to treat the strategic responses.

Model was applied only in one single entity. Futures researches may treat it in a more representative sample.

The active approach required by the entity to involve and reinforce the institutionalization process.

Integration of Tolbert and Zucker's approach with Oliver's and practical perspective of usage.