In addition to financial performance, firms are increasingly trying to obtain a social reputation from their corporate social responsibility (CSR) engagement within society due to reputational benefits. Thus, the authors seek to highlight two facilitators of social reputation which may help firms realize their targets. Hence, drawing on the signaling, stewardship and legitimacy theories, this study aims to investigate whether chief executive officer (CEO) power and firm visibility help translate CSR engagement into greater social reputation, proxied by CSR awarding.
Adopting a cross-country and cross-industry sample of 52,549 observations between 2002 and 2021, the authors run a fixed effects regression analysis.
The authors found that greater CSR engagement leads to better social reputation. Furthermore, CEO power and greater firm visibility foster a positive association between CSR engagement and social reputation. The results are robust to endogeneity concerns, which were addressed by propensity score matching, entropy balancing, instrumental variable regression analysis, alternative samples and regulatory changes.
Although the CEOs’ power is severely criticized in the corporate governance literature due to its weakening effect on board monitoring ability, the authors found that it is beneficial for firms seeking to improve their social reputation. This outcome may help firms shape their upper management structure for greater social reputation gains from CSR engagement. Furthermore, more visible firms achieve greater social reputation through their CSR engagement, which could help managers co-consider firms’ advertising–CSR awarding engagements and budget their financial resources accordingly.
Increasing the CSR engagement of firms has prompted investigations into how firms may better benefit from this investment. However, despite considerable research interest in the financial return of CSR engagement, the social reputation that firms derive from CSR engagement has not been sufficiently addressed. Thus, the authors examine whether two corporate mechanisms, CEO power and firm visibility, could help firms translate CSR engagement into improved social reputation, proxied by CSR awarding.
