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Keywords: Decision-making
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Journal Articles
Big Data, digital demand and decision-making
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International Journal of Accounting and Information Management (2018) 26 (4): 541–555.
Published: 01 October 2018
...Steve Green; Earl McKinney Jr; Kurt Heppard; Luis Garcia Purpose This paper aims to discuss the viewpoint that Big Data’s major impacts on the accounting community will be changes in consumers’ demand of accounting data and its impact on decision-making. Big Data is leading consumers to prefer...
