... on investment decision-making and behavioural biases, specifically focusing on anchoring, representative, overconfidence, loss aversion, and herding biases. Design/methodology/approach This study used a quantitative design, collecting data from 462 individual investors in India using a structured...

... for academics, individual investors, fintech companies and policymakers. It highlights how behavioural biases affect IDM and underscores the importance of AI-enabled digital services in helping Gen Z investors recognize and manage these biases. Policymakers can use these insights to establish standards for AI...