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Keywords: Marketing
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Journal Articles
International Journal of Accounting and Information Management (2014) 22 (4): 295–320.
Published: 30 September 2014
...Chuan-Hoo Tan; Yan Li; Pedro A. Pereira Correia; Irene García Medina; Zahaira Fabiola González Romo; Ruth S. Contreras-Espinosa Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews...

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