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Keywords: Post popularity
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Journal Articles
How significant are users’ opinions in social media?
Available to Purchase
International Journal of Accounting and Information Management (2014) 22 (4): 254–272.
Published: 30 September 2014
... of that post. Being aware of how to enhance the popularity of posts will help companies in terms of administrating their fan pages. Design/methodology/approach – In the context of fan page and post popularity, the authors test significance of the relationship between Comments’ polarity and number...
