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Keywords: Social network paradigm
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Journal Articles
International Journal of Accounting and Information Management (2014) 22 (4): 321–338.
Published: 30 September 2014
.../methodology/approach – We build on the social network paradigm to propose an activity-based view on mobile application usage, and theoretically link the pertinent features of mobile social networking applications (MSNAs) to a set of measurement metrics concerning their commercial viability. Findings...
