Façading Available to Purchase

Discusses the practice of façading in modern architecture,declaring the threat it poses to creative new designs. Questions the reasoning behind its prevalence in approved designs for London and cites examples of recent constructions and absurdities if the practice were followed in the case of other industries. Suggests that façading indicates an over‐preoccupation with the past, and offers criteria which should be followed in an ideal architectural design reflecting today′s society and its needs.