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Journal Articles
Leveraging social media for trade construction contractors’ success: issues and measures from a qualitative perspective
Available to Purchase
International Journal of Building Pathology and Adaptation (2026) 44 (2): 483–498.
Published: 10 February 2025
...Andrew Ebekozien; Wellington Didibhuku Thwala; Mohamed Ahmed Hafez Ahmed Purpose Trade construction contractors (TCC) (domestic or nominated subcontractors) are key stakeholders engaged by the main contractors in construction activities. Social media platforms may be germane in promoting small...
