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Keywords: Value
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Journal Articles
Conceptualisation of the consultancy pricing paradox
Available to Purchase
Structural Survey (2012) 30 (4): 357–378.
Published: 24 August 2012
.... A critique of extant literature underpins a theoretical pricing problem framework, a future research agenda, and a model of the pricing paradox. Findings The study elucidates paradoxical aspects regarding value perceptions, objectives, strategies, cost recovery, competition and systematic processes...
