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During the 1980s, the Textile/Clothing Technology Corporation in the USA has undertaken an imaginative and ambitious research and development programme to promote further automation in the industry. This study focuses attention on the development phase of the project, and documents changes which have been made in order to commercialise the original prototype equipment. The format and style of the paper is that of a case study, designed to promote thought on strategic planning and the management of long‐term R&D projects, with particular reference to the UK clothing industry.

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