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Purpose
The purpose of this paper is to provide a guideline in the methodology of measuring the head toward the establishment of ready-to-wear (RTW) hijab sizing for Malaysian market.
Design/methodology/approach
This paper discusses the methodology for measuring facial dimensions in order to create facial anthropometric database for Malaysian women age between 18 and 30 years old.
Findings
Variety of RTW hijab measurement with non-standardized sizing system together with the support of respondent’s response from online survey due to their experience when wearing RTW hijab.
Originality/value
This paper fulfill the need in standardized sizing system either in RTW hijab or head sizing system in Malaysia.
© Emerald Group Publishing Limited
2016
Emerald Group Publishing Limited
Licensed re-use rights only
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