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Purpose

Beautiful and simple curves are most commonly employed in apparel design since they can not only simplify the manufacture process, but also significantly beautify the breast profile of customers. However, it is regularly difficult to choose the most suitable curve when producing the strip costume; this is due to the fact that the curve is a kind of aesthetics without any laws. The quantification and standardization to curves are necessary for fashion design. The purpose of this paper is to investigate the relationship between the stripe of costumes and the breast profiles of wearers.

Design/methodology/approach

Seven curves drawn derived from the Hogarth theory (Hogarth curves) were firstly diagrammatized by the central line technology using CorelDraw, and the format of bitmaps and quadratic functions of these selected curves were obtained respectively. Simulating formulas were subsequently used to interpret these curves. The standard of curves for apparel design was finally established after being evaluated by comparison between the different types of female breasts and the curves on the costumes.

Findings

The established models indicated that the fourth Hogarth curves was the most attractive one that combining the static state and the dynamic beauty, which could also help females to highlight the beautiful breast shapes.

Originality/value

This work provided the fundamentally understanding of the application of Hogarth curves in fashion design and the improvement on the effectiveness of the garment industry.

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