...Suihuai Yu; Zhiqi Zhang; Chao Jiang Purpose To more accurately predict user preferences in the clothing industry, a user clothing preference prediction model combining the KCCF model and BP neural network model was proposed. Design/methodology/approach Using men's suits as an example...

.... Design/methodology/approach First, use the Kansei engineering theory and method to obtain the user's perceptual image, and deconstruct and encode the pattern based on the morphological analysis method, then through the BP neural network to construct the mapping relationship between the user's perceptual...