...Huazhou He; Pinghua Xu; Jing Jia; Xiaowan Sun; Jingwen Cao Purpose Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness predominantly relies on the subjective judgment...

... line plan Design Fuzzy gates Merchandising Product development Apparel manufacturing firms have focused much effort in recent years on improved market responsiveness in a demand activated, customer driven and retail competitive business environment. One major thrust has been on quick...

...Chun‐sun Leung; Merinda Yeung The merchandising process of a large buying office in Hong Kong was studied using a network analyses tool, programme evaluation and review technique (PERT). Quantitative and qualitative data were both obtained by in‐depth interviews with key people in the company...