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Keywords: New product development
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Journal Articles
Forecasting customer behaviors for new fashion product development: a decision support system
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International Journal of Clothing Science and Technology (2025) 37 (3): 458–479.
Published: 04 March 2025
...Nhu Ngoc Phan Ha; Thi Kim Hue Trinh; Song Thanh Quynh Le Purpose In the fashion industry, the new product development process is considered as a powerful tool that supports companies to survive and achieve greater success in dynamic markets. This study aims to create a predictive model...
