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Keywords: Purchase intention
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Journal Articles
International Journal of Clothing Science and Technology (2025) 37 (6): 1025–1043.
Published: 01 August 2025
...Ruihong Chen; Pei Li; Yu Chen Purpose This study aims to investigate how a virtual reality (VR) clothing store impacts consumers’ purchase intention (PI) by examining user experience across four key dimensions: sensory experience, interactive experience, emotional experience and thinking...
