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Keywords: VR fashion clothing store
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Journal Articles
International Journal of Clothing Science and Technology (2025) 37 (6): 1025–1043.
Published: 01 August 2025
... with an immersive and personalised shopping experience, as well as increasing the visibility and influence of the company. Originality/value This study systematically builds a VR fashion clothing store, which provides a reference for the digital transformation of apparel enterprises and effectively improves...
