Mobile services adoption in a hospitality consumer context

Paulo Rita is Professor of Marketing at Instituto Universitário de Lisboa (ISCTE-IUL), CIS-IUL, Lisbon, Portugal and NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Lisbon, Portugal. Paulo Rita, PhD in Marketing (Cardiff University, UK), Post-Doc in E-Marketing (University of Nevada Las Vegas, USA), is Professor of Marketing (ISCTE – University Institute of Lisbon) and Executive Committee member of European Marketing Academy. His scientific research interests are in Consumer Behavior, E-Marketing, Business Intelligence/Analytics and Tourism Marketing. Professor Rita has published in international scientific journals such as Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Journal of Marketing Communications, Annals of Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Decision Support Systems, Expert Systems with Applications, Neural Computing and Applications.

Tiago Oliveira is Associate Professor at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Lisbon, Portugal. He is Associate Professor at the NOVA Information Management School (NOVA IMS) and Coordinator of the degree in Information Management. His research interests include technology adoption, digital divide and privacy. He has published papers in several academic journals and conferences, including the Information & Management, Decision Support Systems, Computers in Human Behavior, Journal of Business Research, Information Systems Frontiers, International Journal of Information Management, Journal of Global Information Management, Industrial Management & Data Systems, Computers in Industry, International Journal of Accounting Information Systems, among others. Additional detail can be found in www.novaims.unl.pt/toliveira/.

António Estorninho is MSc student at ISCTE-IUL University Institute of Lisbon, Lisbon, Portugal. António Estorninho, Bsc in Hotel Management (ESHTE, Lisbon) and MSc in Business Administration (ISCTE – University Institute of Lisbon), additionally studied abroad at UADE university in Buenos Aires and at Poznan’s Hospitality and Tourism School. António has started his professional career in the Hospitality and Tourism business and is currently working at Portuguese retailer Jeronimo Martins. Through his time at Jeronimo Martins, António has gained experience in vast areas such as Operations, Logistics and Human Resources working closely with clients, suppliers and senior managers.

Sérgio Moro is Assistant Professor at Instituto Universitário de Lisboa (ISCTE-IUL), ISTAR-IUL, Lisbon, Portugal and ALGORITMI Research Centre, University of Minho, Guimarães, Portugal. Sérgio Moro, PhD in Information Sciences and Technologies, is an Assistant Professor at ISCTE-IUL and Sub-Director and Coordinator of the Information Systems Group at ISTAR-IUL. Sérgio is an interdisciplinary Data Scientist aiming to unveil patterns of knowledge through data-driven approaches in real-world problems. He has published in domains such as Information Systems (e.g., Decision Support Systems, Expert Systems with Applications), Marketing (e.g., Journal of Business Research), and Hospitality & Tourism (e.g., Annals of Tourism Research, International Journal of Contemporary Hospitality Management). He has worked at Montepio Bank for 15 years (i.e., 2001-2016), the last 3 as a BI & Analytics Project Manager.