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Purpose

The purpose of this paper is to study determining factors of international tourism demand in Middle Eastern countries.

Design/methodology/approach

Panel data pattern is used for data analysis of 1995 to 2013.

Findings

Results indicate variables like trade freedom index and gross domestic product (GDP) have positive and significant impact upon tourism demand of the countries of the region. Purchasing power parity (PPP) and GDP per capita are indicators which affect the tourism demand rate in Middle East negatively.

Originality/value

It is estimated that Middle East region will claim for the bulk of tourist arrivals in following years. Therefore, this study is vital for destination managers to plan for demand in future.

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