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Volume 3, Issue 2
4 June 2009
International Journal of Culture Tourism and Hospitality Research Cover Image for Volume 3, Issue 2
Review Article| June 04 2009

Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations Available to Purchase

Juergen Gnoth;
Juergen Gnoth
Based at the University of Otago, Dunedin, New Zealand
Juergen Gnoth can be contacted at: jgnoth@business.otago.ac.nz
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Luisa Andreu;
Luisa Andreu
Based at the University of Valencia, Valencia, Spain
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Metin Kozak
Metin Kozak
Based at Mugla University, Mugla, Turkey
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Author & Article Information
Juergen Gnoth can be contacted at: jgnoth@business.otago.ac.nz
Online ISSN: 1750-6190
Print ISSN: 1750-6182
© Emerald Group Publishing Limited
2009
International Journal of Culture Tourism and Hospitality Research (2009) 3 (2): 99–102.
https://doi.org/10.1108/17506180910962104
Purpose

The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.

Design/methodology/approach

The paper introduces the papers in this special issue.

Findings

Tourists are part of the tourism production process. They engage with supply networks and interact with destinations.

Originality/value

The paper provides an introduction to six contributions that are particularly relevant for understanding and managing the content of the interaction between the network nodes, in particular business‐to‐consumer relationships.

Keywords:
Tourism, Consumer behaviour, Experience, Customer satisfaction
© Emerald Group Publishing Limited
2009
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