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Purpose
The purpose of this editorial is to introduce six audio‐visual and written pieces that communicate research findings about contemporary popular culture.
Design/methodology/approach
The paper provides a summary overview of the papers in the special issue, highlighting similarities across submissions as well their distinctive contributions.
Findings
The authors conclude that researchers apply audio‐visual material to communicate their research findings in at least two ways: as stand‐alones to convey key messages; and to validate and/or dramatize highlights of their written work.
Originality/value
The paper provides an introduction to a special issue that features the application of multi‐media to communicate research findings associated with contemporary popular culture.
© Emerald Group Publishing Limited
2011
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