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Keywords: Ad effectiveness
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2016) 10 (4): 410–423.
Published: 03 October 2016
... appeal; rational vs emotional) × 2 (message source; expert vs blogger) × 2 (social norm; injunctive vs descriptive) between-subject experimental online design. Findings Advertising appeals and social norms are major predictors of eco-accommodation’s ad effectiveness and message appeals, sources...
