... technique was used to analyse the data. Findings The results confirmed that Airbnb’s reputation and guests’ unique experience expectation positively affect guests’ attachment to Airbnb, which, in turn, drives guest booking intention. However, price consciousness did not exert any effect on guests...

...Emmanuel Sing’ambi; Noel Biseko Lwoga Purpose The purpose of this study is to examine the relationship between heritage attachment and its dimensions on the one hand, and domestic tourists’ visits to historic sites in Bagamoyo in Tanzania on the other. Design/methodology/approach A self...