...Joseph O'Leary; Tzung‐Cheng Huan; Nuray Selma Ozdipciner; Xiangping Li; Muzaffer Uysal Purpose The main purpose of this study is to draw implications about simultaneous consideration of demographics, preferences and attitudes in understanding travel behavior decision criteria. Design...

... and congestion; 4. environmental; 5. services; and 6. community attitude. A series of statements are presented within each category. For example, respondents' attitudes toward the demand for historical activities and programs are examined as part of the social and cultural category...