...Joseph O'Leary; Tzung‐Cheng Huan; Nuray Selma Ozdipciner; Xiangping Li; Muzaffer Uysal Purpose The main purpose of this study is to draw implications about simultaneous consideration of demographics, preferences and attitudes in understanding travel behavior decision criteria. Design...

... Behaviour This research comprises a written paper and an edited video‐ethnography that investigates the role of consumer story‐telling in the consumption of bungee‐jumping, a form of high risk leisure that has gained popularity worldwide (Berno et al., 1996). The written paper details...

... insight. This article provides an introduction Marianne C. Bickle can be contacted at: bickle@mailbox.sc.edu © Emerald Group Publishing Limited 2010 Culture Cross‐cultural studies Tourism Behaviour Communication may take the form of be in many forms: written, oral, or body...