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Keywords: Behavioural intention
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (2): 266–284.
Published: 14 December 2020
... of characterizing SR, outcome favourability, SSR and behavioural intention-based theoretical associations, as observed in the hospitality industry. Originality/value This study adopted an un-explored SR, outcome favourability and SSR theoretical perspectives to identify the strength and nature of relationships...
