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Keywords: Benefit concert
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (4): 580–597.
Published: 28 June 2021
.... Unfortunately, the attendees to a benefit concert have not been investigated to date. This study fills this gap by segmenting attendees to a benefit concert aimed at eradicating poverty. Design/methodology/approach A quantitative destination-based survey was undertaken at the Mandela 100: Global Citizen...
