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Keywords: Brand identity
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Journal Articles
From destination image building to identity‐based branding
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2011) 5 (3): 247–254.
Published: 09 August 2011
..., which, however, does not consider images. Their model notes many challenges of destination branding, such as planning of brand strategy and managing of stakeholder relationships but large includes the following phases: © Emerald Group Publishing Limited 2011 Brand identity Destination...
Journal Articles
Tourism branding and nation building in China
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2011) 5 (3): 227–234.
Published: 09 August 2011
... Brand identity Brand management Destination management The formation of the Chinese national identity is the result of a complicated historical progression and is a new phenomenon for the Chinese people very much linked to the process of modernity in the late nineteenth and early twentieth...
