... or the media, is limited. Grix (2012) produced a rare study that used Chalip’s (2004) conceptualisation of “leverage” to investigate the strategies used to leverage nation brand image legacies of the 2006 German FIFA World Cup. Grix explained that a key for Germany was that it planned meticulously...

... but also on the forces contributing to the country's development (Altınbaşak, 2004 , 2008). A powerful and positive nation brand image provides a crucial competitive advantage (Anholt, 2005). For this reason, countries are increasingly adopting branding and marketing concepts to promote themselves...

... in an individual's perceptions of “authentic” ethnically‐themed environments. Caroline Lego Muñoz can be contacted at: munoz@fdu.edu © Emerald Group Publishing Limited 2009 Mexico Ethnic groups Restaurants Brand image The collages and reports are first independently analyzed by each...

... Marketing Brand image Since service experiences integrate the reality of a tourist destination uncovering the determinants of service expectations allows us to establish the theoretical framework of this study (Zeithaml et al., 1993). Firstly, past experience can influence expectations...

...Sameer Hosany; Yuksel Ekinci; Muzaffer Uysal Purpose To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach The paper reviews the literature on brand (destination) image, brand (destination...