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Journal Articles
Exploring effects of hotel chain loyalty program
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2014) 8 (4): 375–387.
Published: 30 September 2014
... purchase frequency and hotel choice within one of the biggest hotel chains in Portugal. The sample comprises hotels where a loyalty program was implemented, with a total of 176,099 reservations. Data were extracted from the customer relationship management (CRM) systems of the hotel group. Findings...
