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Keywords: Capital cities,
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Journal Articles
The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2016) 10 (1): 14–23.
Published: 07 March 2016
... strength and tourism economic performance in the European Union capital cities. Design/methodology/approach – For the purpose of this study, secondary data on brand strength and tourism intensity for a sample of 20 European capital cities were used. Correlation analysis between brand strength...
