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Keywords: Case study research
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2014) 8 (4): 446–461.
Published: 30 September 2014
...). Service brand Qualitative research Case study research Hurtigruten Norwegian coastal voyage Service brand process © Emerald Group Publishing Limited 2014 Hugo Skaalsvik can be contacted at: hugo.skalsvik@hih.no The rationale for branding physical goods and services is the same...
