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Keywords: Cluster analysis; First‐time visitors
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2012) 6 (2): 154–172.
Published: 01 June 2012
... activities Continuum Market segmentation Cluster analysis; First‐time visitors Cultural tourism Islands Canada How consumers define a product or service when considering its relevant attributes is a product's position, the place the product occupies in consumers' minds relative to competing...
