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Keywords: Confucian culture
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (4): 509–521.
Published: 10 June 2021
... with the Confucian consumers’ core. Originality/value This research is significant because there is little research on personal values from the cultural mechanism of Confucian culture. This research also comes up with a richer understanding of the relationship between customer personal values and behaviors...
