... Keywords Consumption, Ethnography, Leisure, Multimedia, Popular culture, Video www.emeraldinsight.com/10.1108/17506181111174619 This article originally appeared in Volume 5 Number 4, 2011, pp. 331-333, International Journal of Culture, Tourism and Hospitality Research ©...

... of research interests including consumption of public health; social class consequences for entertainment, sports and tourism; and gender identity and consumption. She has articles in Journal of Business Research, European Journal of Marketing, International Journal of Arts...

... the consequent conceptual issues. Design/methodology/approach The paper reviews and evaluates the arts marketing literature. Findings The paper develops and presents four categories of arts marketing: the consumption of art; marketing as art; art as marketing; and marketing interpreting art...

... The value of the paper lies in detailing a systematic methodology that scholars may apply across the spectrum of creative and cultural marketing from music festivals to museums. © Emerald Group Publishing Limited 2010 Consumption Arts Marketing information After the first event...

... introspections can deliver rich stream‐of‐consciousness accounts of marketing‐relevant goodness from beginning to end, they provide more than just frivolous entertainment. The innermost imperative of introspection equates well with consumption, creativity and aestheticisation, the corner‐stones of arts marketing...