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Keywords: Continuum
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2012) 6 (2): 154–172.
Published: 01 June 2012
... development, marketing, service, and delivery. Therefore, all tourism industry stakeholders must be aware of the market segments that are currently visiting the destination. Originality/value Tourist segments based on activities are not absolutes, but a continuum. The majority of first‐time visitors...
